Integrated Design: A Co-Creation of Business, Design and Engineering
Over the past 20 years, new product development has undergone a revolution with its artifacts, participants and processes. Global connectivity, distribution, digital tools, and rapid prototyping increase the speed of development while reducing the cost of converting ideas into products, bringing the most benefits to our business. With all these details and dynamic complexity changing, the quality of the results is more dependent than ever on integrated collaboration between business, design, and engineering. This integration itself can become a strong competitive advantage, which cannot be imitated if managed properly. The teaching and practice of comprehensive design is far from a new concept. At the post-80 s Danish University of Technology, the Royal Danish Academy and the Copenhagen Business School jointly held a corporate sponsored program course consisting of engineering, design and business students. Danish industry adapts to the integrated product development process leading to Danish design ( Competitive design advantage of Danish culture) The products we know today have helped build \"the happiest country in the world\" in the process \". \"At that time, the world had much less time and space connections, and environmental design thinking was limited to preventing manufacturing from polluting local air and water. No one thought of designing a product with a cradle. to- Cradle life cycle Social problems are not common, the only threebottom- The line component actually being measured is profit. Since then, new product development (NPD) There was a change. In the 1980 s, the NPD focused mainly on the development of incremental to medium innovative products. It is still a fairly new understanding to consider design in a business environment, and few people are engaged in strategic design, breakthrough innovation or new start-ups. The current products are all about strategic startup innovation, which is also included in our approach. In this ever-changing world, integrated design needs to evolve. To do so, it needs to embrace new startups, strategies, and breakthrough innovations. Fortunately, the latest advances in design science research provide new ways, processes and tools to integrate design to address these key issues. The new startup project requires the design team to build an organization with the right capabilities while creating the product. This means that while obtaining the necessary resources, a cultural and architectural structure is established so that all resources are at the level required in the development process. Design drive start-up method ( Success prediction of design-driven startups) The initial process of guiding entrepreneurs to position their products in the market- A technical risk matrix that evaluates the quality level of their design and thus the risk of their execution. When market, technology, and execution risk multiplication, people have a good assessment of risk exposure and can then begin to mediate the inherent risk of risk by applying design and business model experiments ( Design and business model creation) And design a balanced scorecard ( Design scorecard for incremental and breakthrough innovation). After assessing the challenges faced by startups, the strategy to address them is critical. The strategy defines the objectives, objectives, and strategies for allocating resources, sets a timeline and defines deliverables. At this critical moment, design-driven portfolio management can help plan the path to R & D, business cases, platforms, products and their derivatives. The results of all of this become the required requirements for inspiring design briefs ,( Performance design brief for quality drive design) In this way, the design team can succeed in the goal.